I can't resist a good movie analogy...
AAA game titles coming out that cost $60 compared to micro budget indies costing $20, true it doesn't compare apples to apples with the movie industry. Customer buying habits have been shaped differently over the years. Zen is obviously an indie studio themselves, but they are much larger than Magic Pixel and FormSlingers. All of them however are making pinball games. So let's look at the argument brought up then that within one studio's game, there'd be different pricing (the example given was paying $3 for CSI but $10-$20 for
BK:SoR).
Iron Man, Thor, Captain America, all leading up to Avengers, these were all big ticket AAA characters as far as Marvel was concerned with the MCU. Let's call these all deserving of the $20 movie ticket. Then they put out Ant-Man. Hardly a AAA character, lower budget film, untested director, starring a comedian. So they charge $10 for a movie ticket. We get another Thor movie, another Cap America, and then some movie featuring a talking racoon and a tree? Like they are really scraping the barrel to see what audiences will accept! Back to $10 for a ticket. Turns out to be a huge hit. And then Civil War comes out and Ant-Man works within the scheme of all the other heroes. Next time we see Guardians of the Galaxy or Ant-Man and the Wasp, are those tickets $20 now because of the importance those characters now play in the MCU? When Avengers: Endgame comes out, does it now cost $30 because it literally features everyone?
Zen is making digital pinball games. Don't sell me Bob's Burgers at twice the price of Aliens, simply because it's newer. Or because you like that show better. If everything is viewed as being the same value, I'm more likely to give something like Bob's Burgers a spin because of how well the Aliens table was done.