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Other Zen Pinball Games & General Discussion
How come Zen can use top licenses?
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<blockquote data-quote="shutyertrap" data-source="post: 206072" data-attributes="member: 134"><p>There's a few possible answers to this.</p><p></p><p>1. Zen is willing (and maybe has the deep pockets) to lay out the money for the license first, knowing they will have enough sales on the back end to cover it.</p><p>2. Whereas TPA has to pay out a royalty to WMS/Stern/Gottlieb for every table sold, PLUS royalty to a license, Zen only has the license to cover.</p><p>3. Since most of their licenses cover more than one table, and in the case of Star Wars and Marvel over 10 each, they can spread the cost over many tables. TPA gets a license for one specific table, often because there is no other table that would use the same license. This means all their eggs are in one basket. This is why FS making block purchase deals with studios is the way forward.</p><p>4. Zen is just really good at negotiating deals?</p><p>5. With the tables being entirely original, perhaps the license gets a say so in the actual design or elements used, therefore feeling like they retain control of their brand. With tables 20+ years old, that brand has often changed looks or is no longer even promotable. Therefore it is of no use for the license owners to get it back out in front of an audience.</p><p></p><p>My understanding is FarSight is making a stronger push towards licenses, especially since most Data East tables and any modern Stern table will be such. Would be nice if we never had to see a kickstarter again.</p></blockquote><p></p>
[QUOTE="shutyertrap, post: 206072, member: 134"] There's a few possible answers to this. 1. Zen is willing (and maybe has the deep pockets) to lay out the money for the license first, knowing they will have enough sales on the back end to cover it. 2. Whereas TPA has to pay out a royalty to WMS/Stern/Gottlieb for every table sold, PLUS royalty to a license, Zen only has the license to cover. 3. Since most of their licenses cover more than one table, and in the case of Star Wars and Marvel over 10 each, they can spread the cost over many tables. TPA gets a license for one specific table, often because there is no other table that would use the same license. This means all their eggs are in one basket. This is why FS making block purchase deals with studios is the way forward. 4. Zen is just really good at negotiating deals? 5. With the tables being entirely original, perhaps the license gets a say so in the actual design or elements used, therefore feeling like they retain control of their brand. With tables 20+ years old, that brand has often changed looks or is no longer even promotable. Therefore it is of no use for the license owners to get it back out in front of an audience. My understanding is FarSight is making a stronger push towards licenses, especially since most Data East tables and any modern Stern table will be such. Would be nice if we never had to see a kickstarter again. [/QUOTE]
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How come Zen can use top licenses?
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