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Farsight Studios
The Pinball Arcade / Farsight Studios
New way to fund virtual pinballs
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<blockquote data-quote="tripletopper" data-source="post: 276174" data-attributes="member: 7415"><p>That's why the user has a choice. if they believe paying $1-5 per table license saves a few hours staggered in between drains, they'll pay it. If thery are a more causal fan, or maybe can't afford it until it';s on sale (why the Xbox One veriosn of Pinball Arcade table packs didn't have salkes is beyond me. I would have swooped them up more likely if they had biuy one season, get addtional seasons half off) maybe the free advergaming mode would way to earn money off those who would normally plunk one quarter into a pinball table at a time, but not necessarily own a digital version.</p><p></p><p>Look I'm not so cheap that a quality thing is worth it. I paid for a a season that had 4 tables I loved as a teen/kid, and compared to the individual licenses, it was like getting other tables for free. It was the season with Cyclone, Jackbot, Safecracker, and Addam's Family AT FULL BULK PRICE. IT was like $5 a table I really liked and getting the rest for $1 a piece. I understand if you are a pinball geek (and I'm using tha term affectionately, a decent proportion of my games are Pinball games and retro games) some games you want to own as unmolested as possible.</p><p></p><p>Maybe there some you like more than others, you pay full price for the ones you use the most, and pay with ad time (which I believe is easier than pay-per-credit) for the ones you dabble in. If it turns out you make more money on dabblers by advergaming than you do hoping a certain percentage of the trial dabblers pay up, then that would be the smart move, with the obvious premium pack where you pay to own an ad-free license.</p><p></p><p>With this option you make money off both die hards and casuals. And maybe you can have an every-so-often live tournament where being in the top certain percentage of scores on that tournament playthrought win a $1 off ad-free licenses. Does it really matter to you whether you get your money from people whipping out their paypals or from companies paying to put their product in front of the game? And does it have to be one or the other. Diehards can pay for the unmolested ad-free experience, and the rest can tag along.</p><p></p><p>Remember it's not being a measure of best al time score, but best instantaneous score of that playthrough, which means performance under pressure, whihc could be funded by so many ad views at that one particular table.</p><p></p><p>As for advertising on games not being effective? Most people know that these are third party ads. Most people know it's not meant to be taken as an endorsement by Farsight, the pinball makers, or any IP license holder, unless those commercials have such mentions in their ad content. TV viewers can watch TV and understand that he ad content is separate and independent. Also it gives you incentive not to drain or tilt. The better you are at the games, the less percentage of time is spent on ad time and a larger percentage on game time.</p><p></p><p>I don't know what the ad per viewer is, but Twitch advertisers, people watching other people play games, pulls in at least 7 cents per customer for an ad view( 5 for your choice of streamers and 2 for Twitch) , and that's their cheapskate option. They also have an option where you can pay Twitch to support their streamers. And twitch has ad limits to avoid ad abusers. Sometimes it's more quality than quantity, meaning there are comanies willing to pay $1 a head for ads. I have gotten 100 bit ads on twitch before, and then they freeze you ad watching ability until a new sponsor comes along.</p><p></p><p>It also doesn't have to be every drain. It can be every switch to a new table, every so many consecutive credits on one table, or every so many minutes on the same game.</p><p></p><p>But the advantage of ads is that with fixed licenses, it's one-and-done. Once you own the game, Farsight has no way to make money off you on that particular table any more. But the more a free ad-based game is played, the more money Farsight makes over time. If 50% of the downloaders buy one license for the tiltes they enjoy the most, they might make enough money through the lesser enthused tables just by playing and saying "why not it's free and it supports the company who makes these tables, and all it costs me is 30 seconds of time every so often" The 20% who buy every table would get you a good shot in the arm, but the 80% on 80% of the tables will give you a constant blood flow.</p><p></p><p>I guess Farsight would like the initial rush of diehards as well as the IV of the casual crowd. remember it doesn't have to be EITHER the big rush of an initial license, OR the gradual drip drip drip of casual players discovering it over time. It's probably better than buying add on DLC for table already in existence like head-to-head special competitive internet modes as add-ons, or hoping a higher percentage buy the premium license. If $10 /player/table is raised by ad revenue, then it would be in the diehards best interest if they value time to buy the license. As for the rest of us, that's more than you can sell virtual tables for on a free market.</p><p></p><p>Then there's the issue of whether you can have ad supported tables on Playstation, Xbox, Switch, Apple, and Android. I have never seen an ad-supported game on any of these systems, with content-independent ads (more like most TV ads) most ads are either hard baked in the game like Budweiser Tapper, or can't find a way to regularly pipe in new ads to make a sconstant stream, but with internet based ads that change over time, you can have ads that are independent of the content, and constantly raise money, becuase once the ad contract runs out, they can finsd a new sponsor. Or you can sell multiple 30 second intervals that rotate, go out, and come back in.</p><p></p><p>So yeah, I'm not saying change the canonical table to include ad content where it doesn't belong, like the "Company X Skill Shot" or a modes activated being sponsored, (the one exception being "Budweiser Tapper", but even Bally couldn't renew the license without controversy , so they called it Root Beer Tapper in kid-firendly venues, at home, and when the Bud license ran out. You did that for 94 World Cup Pinball, re-themed it to generic international soccer, and take out the official 94 WC mascot.) And it would 100% likely be bad if there was a cliffhanger break mid-ball-flight to post an ad for something. It would screw up the flow of the game. So the only natural break is either between drains or between credits. Since you're a litle more adverse to ads, maybe between credits.</p><p></p><p>But what's better $5/table/ paying player, or 10 cents per playthrough from every player for the life of the license. And giving the people the choice of buying an ad-free license or watching ads to pay for the games gives the user more options, and gives you more revenue streams. What the exact price of ad the market will bear per runthrough vs the the market value of the table ad-free license would determine it how free you are in ad-based games vs the cost of the ad-free license. You can probably use linear programming to figure out where the optimal price is.</p><p></p><p>You take advantage of one key factor, that GAMES CANNOT BE TIME SHIFTED, to maximize ad revenues. If you want the high score, you're a prisoner to the game, a voluntary prisoner, but a prisoner nonetheless. And if you hate to be a prisoner of the ads, do one of two things, either pay for the ad-free license, or not partake in the entertainment.</p><p></p><p>By the way my friends had a private gambling contest on who'd get the most Xbox Achievement points in a week. Let's just say used sales in 2014 of Hanna Montana: The Movie: The Game were up because of this bet, at least locally at the store level, just to get the easy 1000 achievement points. Imagine if you could earn free achievement points, would you just have to put up with 30 second ads just to add opportunities to add our points? If some people are willing to put up with bad games for an easy thousand points, then 30 seconds/credit for ad time is nothing. And if you've never played Hanna Montana: The Movie: The Game, my point exactly.</p><p></p><p>P.S. I would have bought the rest of the seasons if there were Xbox specials on Pinball seasons, but unfortunately, neither Xbox nor Farsight through the Xbox store offered pinball seasons for sale.</p></blockquote><p></p>
[QUOTE="tripletopper, post: 276174, member: 7415"] That's why the user has a choice. if they believe paying $1-5 per table license saves a few hours staggered in between drains, they'll pay it. If thery are a more causal fan, or maybe can't afford it until it';s on sale (why the Xbox One veriosn of Pinball Arcade table packs didn't have salkes is beyond me. I would have swooped them up more likely if they had biuy one season, get addtional seasons half off) maybe the free advergaming mode would way to earn money off those who would normally plunk one quarter into a pinball table at a time, but not necessarily own a digital version. Look I'm not so cheap that a quality thing is worth it. I paid for a a season that had 4 tables I loved as a teen/kid, and compared to the individual licenses, it was like getting other tables for free. It was the season with Cyclone, Jackbot, Safecracker, and Addam's Family AT FULL BULK PRICE. IT was like $5 a table I really liked and getting the rest for $1 a piece. I understand if you are a pinball geek (and I'm using tha term affectionately, a decent proportion of my games are Pinball games and retro games) some games you want to own as unmolested as possible. Maybe there some you like more than others, you pay full price for the ones you use the most, and pay with ad time (which I believe is easier than pay-per-credit) for the ones you dabble in. If it turns out you make more money on dabblers by advergaming than you do hoping a certain percentage of the trial dabblers pay up, then that would be the smart move, with the obvious premium pack where you pay to own an ad-free license. With this option you make money off both die hards and casuals. And maybe you can have an every-so-often live tournament where being in the top certain percentage of scores on that tournament playthrought win a $1 off ad-free licenses. Does it really matter to you whether you get your money from people whipping out their paypals or from companies paying to put their product in front of the game? And does it have to be one or the other. Diehards can pay for the unmolested ad-free experience, and the rest can tag along. Remember it's not being a measure of best al time score, but best instantaneous score of that playthrough, which means performance under pressure, whihc could be funded by so many ad views at that one particular table. As for advertising on games not being effective? Most people know that these are third party ads. Most people know it's not meant to be taken as an endorsement by Farsight, the pinball makers, or any IP license holder, unless those commercials have such mentions in their ad content. TV viewers can watch TV and understand that he ad content is separate and independent. Also it gives you incentive not to drain or tilt. The better you are at the games, the less percentage of time is spent on ad time and a larger percentage on game time. I don't know what the ad per viewer is, but Twitch advertisers, people watching other people play games, pulls in at least 7 cents per customer for an ad view( 5 for your choice of streamers and 2 for Twitch) , and that's their cheapskate option. They also have an option where you can pay Twitch to support their streamers. And twitch has ad limits to avoid ad abusers. Sometimes it's more quality than quantity, meaning there are comanies willing to pay $1 a head for ads. I have gotten 100 bit ads on twitch before, and then they freeze you ad watching ability until a new sponsor comes along. It also doesn't have to be every drain. It can be every switch to a new table, every so many consecutive credits on one table, or every so many minutes on the same game. But the advantage of ads is that with fixed licenses, it's one-and-done. Once you own the game, Farsight has no way to make money off you on that particular table any more. But the more a free ad-based game is played, the more money Farsight makes over time. If 50% of the downloaders buy one license for the tiltes they enjoy the most, they might make enough money through the lesser enthused tables just by playing and saying "why not it's free and it supports the company who makes these tables, and all it costs me is 30 seconds of time every so often" The 20% who buy every table would get you a good shot in the arm, but the 80% on 80% of the tables will give you a constant blood flow. I guess Farsight would like the initial rush of diehards as well as the IV of the casual crowd. remember it doesn't have to be EITHER the big rush of an initial license, OR the gradual drip drip drip of casual players discovering it over time. It's probably better than buying add on DLC for table already in existence like head-to-head special competitive internet modes as add-ons, or hoping a higher percentage buy the premium license. If $10 /player/table is raised by ad revenue, then it would be in the diehards best interest if they value time to buy the license. As for the rest of us, that's more than you can sell virtual tables for on a free market. Then there's the issue of whether you can have ad supported tables on Playstation, Xbox, Switch, Apple, and Android. I have never seen an ad-supported game on any of these systems, with content-independent ads (more like most TV ads) most ads are either hard baked in the game like Budweiser Tapper, or can't find a way to regularly pipe in new ads to make a sconstant stream, but with internet based ads that change over time, you can have ads that are independent of the content, and constantly raise money, becuase once the ad contract runs out, they can finsd a new sponsor. Or you can sell multiple 30 second intervals that rotate, go out, and come back in. So yeah, I'm not saying change the canonical table to include ad content where it doesn't belong, like the "Company X Skill Shot" or a modes activated being sponsored, (the one exception being "Budweiser Tapper", but even Bally couldn't renew the license without controversy , so they called it Root Beer Tapper in kid-firendly venues, at home, and when the Bud license ran out. You did that for 94 World Cup Pinball, re-themed it to generic international soccer, and take out the official 94 WC mascot.) And it would 100% likely be bad if there was a cliffhanger break mid-ball-flight to post an ad for something. It would screw up the flow of the game. So the only natural break is either between drains or between credits. Since you're a litle more adverse to ads, maybe between credits. But what's better $5/table/ paying player, or 10 cents per playthrough from every player for the life of the license. And giving the people the choice of buying an ad-free license or watching ads to pay for the games gives the user more options, and gives you more revenue streams. What the exact price of ad the market will bear per runthrough vs the the market value of the table ad-free license would determine it how free you are in ad-based games vs the cost of the ad-free license. You can probably use linear programming to figure out where the optimal price is. You take advantage of one key factor, that GAMES CANNOT BE TIME SHIFTED, to maximize ad revenues. If you want the high score, you're a prisoner to the game, a voluntary prisoner, but a prisoner nonetheless. And if you hate to be a prisoner of the ads, do one of two things, either pay for the ad-free license, or not partake in the entertainment. By the way my friends had a private gambling contest on who'd get the most Xbox Achievement points in a week. Let's just say used sales in 2014 of Hanna Montana: The Movie: The Game were up because of this bet, at least locally at the store level, just to get the easy 1000 achievement points. Imagine if you could earn free achievement points, would you just have to put up with 30 second ads just to add opportunities to add our points? If some people are willing to put up with bad games for an easy thousand points, then 30 seconds/credit for ad time is nothing. And if you've never played Hanna Montana: The Movie: The Game, my point exactly. P.S. I would have bought the rest of the seasons if there were Xbox specials on Pinball seasons, but unfortunately, neither Xbox nor Farsight through the Xbox store offered pinball seasons for sale. [/QUOTE]
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