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Farsight Studios
The Pinball Arcade / Farsight Studios
New way to fund virtual pinballs
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<blockquote data-quote="tripletopper" data-source="post: 276217" data-attributes="member: 7415"><p>I believe there are 2 issues.</p><p></p><p>1. Is the ratio of content per ads. Broadcast TV has about 20 minutes of ads per hour or a 2:1 content to ad ratio. Cable, with a slight payment to a cable/satellite comanp has about 15-18 minutes of commercials per hour. or about 1 2.5-3:1 ratio. people put up with ads on TV. Of course if you're not willing to know the story the instant it's broadcast, you can skip commercials by time shifting it. Of course broadcasters tryto find ways to make you watch live, like a call-in talk show dedicated to the last show you just watched (Fear the Talking Dead), or let you somewhat control the broadcast like letting you choose a WWE's wresting opponent or same other aspect by texting in your vote. I think they stopped doing it becuase there were too many contingencies to write for, and some people have accused the vote as being as real and spontaneous as the wrestling matches are, meaning not at all, the vote was fixed. </p><p></p><p>Historically the free games website that succeed have been ones that had a 11:1 content to ad ratio. Meaning you play for 4.5-5 minutes and you get ONE 30 second commercial, not 6 of them back to back. Half the reason why this is is because the first exposure pays more than subsequent exposures. If you limit the inventory, you get more cents raised per head. Most efficient advertising is less than 1 cent per head. Twitch a website about WATCHING people play games, lets the users take in ads when they want. They get at least 5 bits (worth $.01 per bit) to distribute to the streamers. And for every 5 bits they give to streamers, Twitch makes 2 cents. They get 2 cents for each individual who sees an ad. Also, if you don't like being hawked to, you can buy 100 bits for $1.40 plus tax. Twitch streamers and twitch share the profits in the same ratio, regardless whether they are purchased bits, or ad bits. And flexability makes it popular. The people who like it, but don't like ads for whatever reason, get to pay the streamers and Twitch. Liekwise free-loaders, mostly willing participants who are too poor but want to contribute to both streamers and twitch do so by wathcing ads. Both people who are willing to pay for good entertainment with money, and those who want to pay for entertainment with their eyeball time are happy. Probably half the twitch users here don't know about the ad bit system.</p><p></p><p>And when you're presented with Farsight Tables, the information about them come for free. In my scenario, you have 3 choices.</p><p></p><p>1) Play the games for free and watch one 30 second ad every 5 minutes (read caveat 2).</p><p>2) Pay the currently $1-2 per table, and play all you want and never see an ad on those tables for as long as current systems work, which could be in theory forever.</p><p>3) Choose not to partake in the entertainment.</p><p></p><p>You can even mix 1 and 2. Start out at one, if you read something about pinball simulators not being accurate, or are not familiar with the individual pinball layout. Play the game for free a couple times. Before, Farsight "threatens" to cut you off once you reach a certain score, and begs for money to continue. Some people freeload by ending their game at exactly the cutoff score. And Farsight gets no benefit from aborted games.</p><p></p><p>Apparently Farsight is okay with people endlessly playing the demo up to the cutoff point, but are not open to an advertiser paying for the game. Personally, I think the persuasion of the sales pitch in mid ball flight is more obstructive than an ad at either the ball drain or end of credit. I don't know how many people play to the cutoff point and stop, and play a certain table rarely enough where they don't want to buy a license, but if you put an ad at the end of their game, or a really good ball, they don't mind the ad. Then when they are sick of ads, or find it worth their time to spend their money, they can put up the $1-2 per table.</p><p></p><p>I understand most of the people on this website place are big enough pinball geeks (said in the most loving way as a pinball geek on Social Security who can't afford $30 a series of 10 tables, but $10 per 5-10 tables is okay.) where they'd play them so frequently, that it makes more sense to buy a license for $1-3 a table. But you got to think about the more casual fan. If people who like pinball enough where they play it among other things thinks it's worth playing in full, but not buying, then the way Farsight makes money off them is showing ads. The die hards want the 100% authentic experience, and will pay to skip ads. But most people don't just give their money to just anyone, they only buy what they want. Sometimes paying $1-2 a table is worth skipping ads. Sometimes watching 1 30 second ad every 5 minutes is worth saving the $10 for 5-10 tables. Different customers have different wants, and needs. The website about video pinball caters to people who would love (and in high proportion, pay) for pinball. That is probably the specific unifying demographic category of the web users on this site.</p><p></p><p>The second issue is timing. I think freezing the game in mid ball flight, begging for money is FAR more annoying than letting them play through and showing an ad AT A BALL DRAIN OR END OF CREDIT. That is the least disruptive time to show an ad. And the most effective. You, as a player, don't want to remember the speed and direction of the ball in mid flight during a commercial. Neither does the advertiser. Contrary to TV, where the commercial break cliff-hanger is common, the best time to show a commercial in a game is during a natural break, when you either beat a level, or mourn the loss of a virtual life. Most streamers stop and commentate and either celebrate or take out their anger after a key high or low. If you think of them like TV cliff-hanger ads, I'd be upset at them too in games. But natural breaks are the best place for ads for both players, developers, and advertisers.</p><p></p><p>Most people who console game only don't know this. They think of ads as cliff-hanger TV ads, which DOES suck in games. Free Flash games site show the model for ad-based free games. Sega Forever only failed becuase of the nature of controllers on cell phones, not the "choose to buy the game or play free as adware" model. Sega Forever failed because the games felt bad, even if they were totally cost- AND ad-free.</p><p></p><p>Some people don't give credit card numbers to game stores in fear of security. This is a way to support the people without exposing one cubic Angstrom of yourself to hackers.</p><p></p><p>You don't have to pick one or the other. You attract more people if you offer both options. You can't charge for licenses twice, but you can show multiple ads.</p></blockquote><p></p>
[QUOTE="tripletopper, post: 276217, member: 7415"] I believe there are 2 issues. 1. Is the ratio of content per ads. Broadcast TV has about 20 minutes of ads per hour or a 2:1 content to ad ratio. Cable, with a slight payment to a cable/satellite comanp has about 15-18 minutes of commercials per hour. or about 1 2.5-3:1 ratio. people put up with ads on TV. Of course if you're not willing to know the story the instant it's broadcast, you can skip commercials by time shifting it. Of course broadcasters tryto find ways to make you watch live, like a call-in talk show dedicated to the last show you just watched (Fear the Talking Dead), or let you somewhat control the broadcast like letting you choose a WWE's wresting opponent or same other aspect by texting in your vote. I think they stopped doing it becuase there were too many contingencies to write for, and some people have accused the vote as being as real and spontaneous as the wrestling matches are, meaning not at all, the vote was fixed. Historically the free games website that succeed have been ones that had a 11:1 content to ad ratio. Meaning you play for 4.5-5 minutes and you get ONE 30 second commercial, not 6 of them back to back. Half the reason why this is is because the first exposure pays more than subsequent exposures. If you limit the inventory, you get more cents raised per head. Most efficient advertising is less than 1 cent per head. Twitch a website about WATCHING people play games, lets the users take in ads when they want. They get at least 5 bits (worth $.01 per bit) to distribute to the streamers. And for every 5 bits they give to streamers, Twitch makes 2 cents. They get 2 cents for each individual who sees an ad. Also, if you don't like being hawked to, you can buy 100 bits for $1.40 plus tax. Twitch streamers and twitch share the profits in the same ratio, regardless whether they are purchased bits, or ad bits. And flexability makes it popular. The people who like it, but don't like ads for whatever reason, get to pay the streamers and Twitch. Liekwise free-loaders, mostly willing participants who are too poor but want to contribute to both streamers and twitch do so by wathcing ads. Both people who are willing to pay for good entertainment with money, and those who want to pay for entertainment with their eyeball time are happy. Probably half the twitch users here don't know about the ad bit system. And when you're presented with Farsight Tables, the information about them come for free. In my scenario, you have 3 choices. 1) Play the games for free and watch one 30 second ad every 5 minutes (read caveat 2). 2) Pay the currently $1-2 per table, and play all you want and never see an ad on those tables for as long as current systems work, which could be in theory forever. 3) Choose not to partake in the entertainment. You can even mix 1 and 2. Start out at one, if you read something about pinball simulators not being accurate, or are not familiar with the individual pinball layout. Play the game for free a couple times. Before, Farsight "threatens" to cut you off once you reach a certain score, and begs for money to continue. Some people freeload by ending their game at exactly the cutoff score. And Farsight gets no benefit from aborted games. Apparently Farsight is okay with people endlessly playing the demo up to the cutoff point, but are not open to an advertiser paying for the game. Personally, I think the persuasion of the sales pitch in mid ball flight is more obstructive than an ad at either the ball drain or end of credit. I don't know how many people play to the cutoff point and stop, and play a certain table rarely enough where they don't want to buy a license, but if you put an ad at the end of their game, or a really good ball, they don't mind the ad. Then when they are sick of ads, or find it worth their time to spend their money, they can put up the $1-2 per table. I understand most of the people on this website place are big enough pinball geeks (said in the most loving way as a pinball geek on Social Security who can't afford $30 a series of 10 tables, but $10 per 5-10 tables is okay.) where they'd play them so frequently, that it makes more sense to buy a license for $1-3 a table. But you got to think about the more casual fan. If people who like pinball enough where they play it among other things thinks it's worth playing in full, but not buying, then the way Farsight makes money off them is showing ads. The die hards want the 100% authentic experience, and will pay to skip ads. But most people don't just give their money to just anyone, they only buy what they want. Sometimes paying $1-2 a table is worth skipping ads. Sometimes watching 1 30 second ad every 5 minutes is worth saving the $10 for 5-10 tables. Different customers have different wants, and needs. The website about video pinball caters to people who would love (and in high proportion, pay) for pinball. That is probably the specific unifying demographic category of the web users on this site. The second issue is timing. I think freezing the game in mid ball flight, begging for money is FAR more annoying than letting them play through and showing an ad AT A BALL DRAIN OR END OF CREDIT. That is the least disruptive time to show an ad. And the most effective. You, as a player, don't want to remember the speed and direction of the ball in mid flight during a commercial. Neither does the advertiser. Contrary to TV, where the commercial break cliff-hanger is common, the best time to show a commercial in a game is during a natural break, when you either beat a level, or mourn the loss of a virtual life. Most streamers stop and commentate and either celebrate or take out their anger after a key high or low. If you think of them like TV cliff-hanger ads, I'd be upset at them too in games. But natural breaks are the best place for ads for both players, developers, and advertisers. Most people who console game only don't know this. They think of ads as cliff-hanger TV ads, which DOES suck in games. Free Flash games site show the model for ad-based free games. Sega Forever only failed becuase of the nature of controllers on cell phones, not the "choose to buy the game or play free as adware" model. Sega Forever failed because the games felt bad, even if they were totally cost- AND ad-free. Some people don't give credit card numbers to game stores in fear of security. This is a way to support the people without exposing one cubic Angstrom of yourself to hackers. You don't have to pick one or the other. You attract more people if you offer both options. You can't charge for licenses twice, but you can show multiple ads. [/QUOTE]
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